AI workshops for small businesses
Learn how to use AI with confidence through friendly, hands-on workshops designed for small businesses. Whether you’re completely new to AI or ready to improve, you will leave with useful skills you can start applying straight away.
For Businesses
For Councils & Business groups
Find the right workshop for you
Introduction to AI gives you the foundations to understand and use AI with confidence. Practical AI for Marketing takes your skills to the next level, helping you create a reusable marketing project with the context AI needs to produce more useful, relevant work.
Introduction to AI
A practical introduction to AI for small businesses.
Ideal for beginners and early users who want to move beyond experimenting and start applying AI more usefully to their business.
You will leave able to:
✓ Identify where AI can and cannot add value to your business
✓ Write effective prompts that produce more useful, relevant results
✓ Save time on everyday business tasks
✓ Recognise relevant AI opportunities, risks and practical first steps
✓ Start using AI with greater confidence
Perfect if you:
Are completely new to AI or have only experimented a little
Feel overwhelmed by all the hype
Want to explore where AI could fit into your business
Want clear guidance without technical jargon
Workshop details
90 minutes
Interactive
Suitable for beginners
£495 Max. 12 participants.
Company invoice, 30-day terms available to pre-approved organisations.
Ideal if you:
Spend too much time creating marketing content
Struggle to decide what to post
Want to market your business more consistently
Already have some familiarity with tools such as ChatGPT, Claude and Gemini
Workshop details
90 minutes
Interactive
Best suited to people with a basic understanding of AI
£495 Max. 12 participants.
Company invoice, 30-day terms available to pre-approved organisations.
Practical AI for Marketing
Build your AI skills through real-world marketing tasks.
Build on your existing AI skills and learn practical ways to make marketing quicker, easier and more consistent, from ideas and planning to creating content for different platforms.
You will leave able to:
✓ Turn one customer review or piece of content into multiple marketing assets
✓ Create stronger first drafts for social media, emails and website content
✓ Improve AI-generated content so it sounds more like your business
✓ Set up a reusable AI marketing project with the context needed to create relevant, on-brand content
4.44 / 5
Average session rating
8 of 9
Participants rated the session 4 or 5
8.67 / 10
Average likelihood to recommend
“It's given me the confidence to explore using AI.” Jan, Stitch Sewing Shop
Feedback from pilot programme of West Sussex small businesses.
Learn, practise and build confidence as you go
A practical two-part AI training programme
Build momentum with a two-part learning journey designed to take small businesses from AI-curious to AI-ready.
Participants will:
Start by exploring the opportunity that AI brings to small businesses.
Develop confidence using AI for real, everyday business tasks
Apply their skills to practical marketing activities in the second workshop
Leave with useful resources, examples and techniques they can use in their own business
Get discounted follow-on support if they need help putting their learning into practice
The sponsoring organisation will receive:
Two 90-minute workshops
Participant resources for both sessions
A consistent and accessible learning experience
Participant feedback and a short post-programme summary
Two-workshop programme: £950
Company invoice, 30-day terms available to pre-approved organisations.
FAQs
Which AI workshop should I choose?
Introduction to AI is the best starting point if you are new to AI or still unsure how it could help your business.
AI for Marketing is better suited to people who already have a basic understanding of AI and want to use it more effectively for marketing their business, although the techniques covered can be applied to a wide range of business tasks.
Do I need to bring a laptop?
Yes. Please bring a laptop so you can take part in the exercises and try the tools for yourself. A smartphone or tablet may work for some for the Introduction to AI, but a laptop will give you the best experience.
What AI tools do you cover?
Most live demonstrations use ChatGPT, with Claude introduced as an alternative where useful. The core skills taught, including prompting, providing context, evaluating responses and using AI responsibly, can also be applied to tools such as Microsoft Copilot and Google Gemini.
Bright Brief does not currently provide advanced, product-specific Microsoft Copilot training.
Do I need a paid ChatGPT, Claude or Gemini account?
No. You can take part using a free account. Some paid features may be demonstrated, but subscriptions are not required for the workshops.
Are the workshops suitable for any type of small business?
Yes. The workshops are designed for small businesses across a wide range of sectors. The examples and exercises focus on everyday business tasks common to all small businesses rather than one particular industry.
Are the workshops available for private groups?
Yes. Workshops can be commissioned for teams, business networks and organisations that support small businesses. The content can be adapted to suit the experience and priorities of the group.
Are the workshops available online?
The current workshops are designed primarily for in-person delivery. Online sessions are available for private groups.
What happens after the workshop?
You will leave with exercises, ideas and actions you can apply in your business. Bright Brief also offers tailored audits and hands-on support for businesses that would like help putting what they have learned into practice.
Will I be expected to share information about my business?
We suggest that you use your own business as the basis for the exercises, but you will not be asked to share confidential or commercially sensitive information with the group.
Book your workshop
Ready to bring practical AI training to your business, team or local business community? Get in touch to discuss the right workshop and arrange a date.